So far, RHB Bank is one of the main competitors in Malaysian finance and banking niche. Aiming to grow the horizon within South East Asia, they’ve already laid their foundation in countries including Brunei, Hong Kong, Indonesia, Laos, and Singapore. In ensuring that the corporation is scalable, RHB introduced lots of banking services to business organizations and individuals for personal and commercial needs.
Offline & Online Banking

Creation of current or savings account by individuals and firms is without a doubt essential. To draw in smart consumers, RHB Bank has offered a competitive interest rate members can take advantage of simply by depositing money in their accounts. As they provide traditional transaction facilities through ATM and CDM, the Bank had also launched RHB Now, their online banking solutions to increase efficiency.
RHB Bank happens to be monitoring the change of trend in terms of purchase from using cash to without cash and observed that this led to a greater demand for credit cards. Based on the information collected globally and nationwide, more and more people appear to prefer buying online using a credit card every day. Hence, RHB made the best move by making it convenient for consumers to apply for credit card online and take advantage of a low-interest rate.
Credit card
RHB Bank recognizes that it is critical to lowering the visible difference between supply and demand. Thereby, they’ve formulated a unique credit card scheme that provides value which includes cashback rewards that larger when more transactions are increasingly being made by cardholders consistently over time.
RHB Bank is well aware of the idea that having a savings account and credit card is inadequate to meet up with people’s financial needs. It’s clear that normally, people need to apply for personal loan with the bank to purchase high-valued assets, which include houses and vehicles. Therefore, RHB has made an available low-interest rate for many different kinds of loans. Customers who wish to go the extra mile can even subscribe to insurance policies and acquire unit trusts from RHB.
Business Banking
For entrepreneurs and enterprises, they are able to engage with RHB Bank for corporate banking facilities. Businesses may submit an application for commercial loans when they are interested, and then they also can engage in other sorts of corporate banking facilities. As some businesses requested, RHB Bank also offers online cash management services.
It is obvious that small-medium enterprises are some of the customers that may possibly enjoy a maximum advantage, especially when it’s possible for them to make applications should extra cash is required to scale the business. Additionally, retails solutions are likewise provided to SMEs who would need it.
Notwithstanding, the bank hasn’t ever lost focus on Syariah-compliant financial instruments. This is principal as a consequence of increased demand by the general public in Malaysia. Knowing that banking facilities that follow the minimum Syariah requirement which includes Islamic treasury, Islamic corporate banking, unit trust, and wealth management services are now being introduced.
Conclusion
A tremendous 24 annual brand value growth has been observed by the Bank in 2016, which places them as among the leading domestic banking players. Seeing the future market growth potential, RHB Bank has equipped themselves with more rigorous and effective tactics to further boost its value and market share in the immediate future.